Developing brands and bringing them to life is what I do. I am award-winning art director, Web and graphic designer, user interface designer and photographer, with more than 30 years of proven experience.

EXPERIENCE
Visual Design | Creative & Art Direction | Typography

30+ years

Client Services | Photography | Project Management

25+ years

Web Design | UX/UI | HTML | CSS

20+ years

JQuery | JavaScript

15+ years

CAREER PATH

Creative Manager

7/2019 – Present

Dormie Network

Dormie Network Logo

Taking the Dormie Network, an exclusive network of private golf clubs across the country, from start-up to a well-established, mature brand. A leadership role responsible for creating and implementing branding standards in order to produce consistent and high-quality results. Overseeing the creation of all art, photo, video and layout design for the company's print and digital publications, social media and promotional materials. Working with outside vendors on numerous projects and initiatives and lead internal team(s) on creating the Dormie Network's new e-commerce website.

  • Reporting to Chief Marketing Officer
  • Creating branding standards and working with stakeholders on implementation as well as branding strategies
  • Introducing creative brief, design thinking and creative process to startup culture
  • Communicating creative ideas and campaigns to executive team and company employees
  • Overseeing all creative projects from start to the end
  • Leading new e-commerce site production and providing UX/UI components and prototypes
  • Coordinating and executing photo shoots and managing company's photo stock

 

Senior UI Designer

10/2013 – 7/2019

FISERV, Inc.

Fiserv Logo

Working on of FISERVs' Bank Solution and Digital Channel applications and collaborating with multidisciplinary product teams of UX designers, business analysts, product managers, project managers, developers and quality assurance specialists.

  • Reporting to Chief Marketing Officer
  • Creating branding standards and working with stakeholders on implementation as well as branding strategies
  • Introducing creative brief, design thinking and creative process to startup culture
  • Communicating creative ideas and campaigns to executive team and company employees
  • Overseeing all creative projects from start to the end
  • Leading new e-commerce site production and providing UX/UI components and prototypes
  • Coordinating and executing photo shoots and managing company's photo stock

 

Interactive Marketing Manager

12/2007 – 10/2013

Exmark Mfg.

Exmark Logo

Designed and managed corporate multi-media business channels working with in-house marketing team and outside vendors while incorporating rich media and latest technology to customer-facing Web sites and internal stakeholder applications, as well as serving as an official product photographer. Managed various multi-channel projects by creating and communicating concepts, developing interactive design solutions, designing user interfaces and work with a collaborative team of designers, developers, project leaders and clients.

  • Daily Web and mobile site operations and designing content management solution for cross-platform and cross-department use
  • Mobile device UX and UI design for tablets and phones
  • Imaging and photography for all channels and publications
  • Online brand development and management
  • Social media support and monitoring
  • Email and online lead generating systems
  • SEO analysis and implementation
  • Budgeting and project management

 

Interactive Marketing Manager

10/2002 – 11/2007

MDS Pharma Services

MDS Pharma Services Logo

As a part of the Global Marketing Department I oversaw numerous interactive and traditional marketing initiatives at both national and international level.

  • UX and UI and day-to-day operations for Website and extranet
  • Integration and deployment of new technologies
  • Online branding and content development
  • Email campaigns and lead generation
  • SEO analysis and implementation
  • Budgeting and project management

 

Adjunct Professor, Web Design

8/2005 - 6/2007

College of Art and Art History, University of Nebraska-Lincoln

University of Nebraska-Lincoln Logo

While working full time at MDS Pharma Services I was invited by former Dean of the Art and Art History College to bring new class into the college offerings. I've developed curriculum and taught the class based on creative concept, information architecture, HTML W3C standards and usage of Adobe Applications.

  • Introduced two generations of students to Web design and front-end development with emphasis on creative concept and visual hierarchy based on Gestalt Principles
  • Students left my classes Web design ready and started working immediately

 

Director of Interactive Services

4/2000 - 10/2002

Bailey Lauerman

Bailey Lauerman Logo

Served as a head of the interactive department in one of the "20 agencies to watch in the US", as defined by CREATIVITY Magazine and featured in Adweek Magazine in November 2000 issue as one of the most creative shops in the Midwest.

  • Hired and managed creative and technology talent for the department
  • Introduced and integrated interactive services to agency structure and culture
  • Strategic consulting to agency principals and clients
  • UX/UI/Day-to-day operations for agency and clients

 

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