Ahoy, There!
For more than 30 years, I've been the captain of my own creative odyssey—navigating the wild seas of art direction, UI/UX, branding, photography and video. Like a fine rum (or a trusty ship), my skills have only deepened with time. Today, I helm Dormie Network Creative, transforming a startup into a luxury golf brand with the same precision I once applied to banking apps and pharma marketing campaigns.
My design compass?
- Colors used like a weapon of mass delight
- Typefaces paired like perfect shipmates (two max)
- Negative space as vast as the open ocean
- Text aligned hard to port (left)
- And the Gestalt Principles as my first mate.
Ready to chart a course together? Send a signal—I'd love to share the journey.
Experience
a.k.a. Creative Manager | 7/2019 – Present | Dormie Network
"Steering a fleet of private golf clubs from startup to polished brand empire. I draft the creative battle plans, lead photo/video expeditions, and enforce branding standards like a benevolent pirate king."
Key Duties:
- Branding strategist ∓ enforcer (no rogue fonts allowed)
- Creative quartermaster (prints, digital, shoots, and more)
- Website shipwright (UI/UX, prototypes, vendor wrangling)
How we turned a startup into a flagship brand—without losing our compass.
a.k.a. Senior UI Designer | 10/2013 – 7/2019 | FISERV, Inc.
"Turned clunky banking apps into sleek, user-friendly vessels. Collaborated with crews of UI and UX designers, devs, and suits to chart a course between business goals and pixel-perfect design."
Key Duties:
- UI trendspotter & translator (tech → human)
- Prototype cartographer (wireframes to wow)
- Stakeholder diplomat (bridging design/dev/biz)
a.k.a. Interactive Marketing Manager | 12/2007 – 10/2013 | Exmark Mfg.
"Played Swiss Army knife: designer, photographer, tech sherpa, and brand guardian for outdoor power equipment. Yes, I made lawnmowers look sexy."
Key Duties:
- Mobile UI/UX pioneer (pre-smartphone boom)
- Content alchemist (websites → leads)
- Brand lighthouse (consistency across all channels)
a.k.a. Interactive Marketing Manager | 10/2002 – 11/2007 | MDS Pharma Services
"Navigated the uncharted waters of global pharma marketing—where FDA regulations and creative ambition collided. Turned dry data into interactive elixirs for scientists and execs alike."
Key Duties:
- UI/UX apothecary (transforming clunky intranets into potions of productivity)
- SEO treasure hunter (burying rivals in search rankings)
- Email alchemist (lead-gen campaigns that actually worked)
Unfortunately you'll find very little information about MDS Pharma Services: It was acquired and split up into several parts in 2010. MDS Inc. (the parent company) decided to divest the Pharma Services business.
a.k.a. Adjunct Professor | 8/2005 - 6/2007 | College of Art and Art History, University of Nebraska-Lincoln
"Molded young minds by evening, saved pharma marketing by day. Taught web and publication design like it was a survival skill—because in 2005, it was."
Key Lessons Taught:
- HTML/CSS: "Tables are for dinner, not layouts"
- Gestalt Principles: "Why your brain loves a tidy design"
- Adobe Suite: "How to make clients say 'wow' without crying"
a.k.a. Director of Interactive Services | 4/2000 - 10/2002 | Bailey Lauerman
"Promoted from cabin boy to interactive department captain in record time. Built a crew of misfit creatives who helped turning a Midwest shop into a national one to watch."
Key Mutinies Squashed:
- "Websites are just brochures!" (Spoiler: They weren't.)
- "Why do we need UI and UX?" (Asked only once.)
Notable Plunder:
- Featured in Adweek and Creativity Magazine
- Laid groundwork for the agency's first million-dollar digital project
